DWINDLE

Millennials and Generation Z have become more cautious and aware of the dangers of waste, pollution, climate change and environmental racism. However, applying small changes to our lives can be difficult as many are balancing education, work, family, mental & physical health, and much more. Dwindle understands that our lives are demanding. As a solution, this platform allows users to share eco-friendly content, track their personalized habits, and achieve their goals. 

Dwindle Interface

Dwindle Interface

 
 
Welcome to Dwindle

Welcome to Dwindle

Deleting an Eco Habit

Deleting an Eco Habit

 
 

Application Development Process

 
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Color Palette

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Logo Design

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Dwindle developed the customized personas of Ali Kazal & Marina Costa to create an impactful & easy-to-use interface based on user needs.

Persona A Development

Persona A Development

 
 

Persona B Development

Dwindle conducted an online interview within the age demographic of 18-25. I asked participants to explain “In what two ways do they lower their carbon footprint or care for the environment?” There were a total of 60 participants and a total of 120 answers.

Below shows the data categorization of these interviews.

Food and Eating Related 

  • Buying local food

  • Cutting down meat consumption

  • Growing my own food

  • Vegetarianism

  • Using Tupperware 

  • Using reusable bags and jars while grocery shopping

  • Composting

  • Using reusable sandwich bags (uses reusable wax wrap)

  • Reusable cutlery

Repurposing 

  • Composting

  • Using reusable bags and jars while grocery shopping

  • Repurposing containers

  • Buying second-hand clothes

Reusing 

  • Reusable cutlery

  • Using a reusable water bottle

  • Using Tupperwares

  • Using reusable bags and jars while grocery shopping 

  • Recycling cardboard, cans, plastics, and papers

  • Conserving  electricity in the home 

 

Reducing 

  • Giving thought to each item I own

  • Reducing water usage 

  • Carpooling 

  • Making sure lights are off 

  • Cutting down meat consumption

  • Making sure lights are off 

  • Unplugging appliances when not in use 

  • Driving less 

  • Not expediting shipping while buying online

Transportation 

  • Driving less

  • Riding bike or taking public transport

  • Carpooling 

  • Driving a Prius during commute

Involving Products 

  • Using cosmetic products that don’t have chemicals

  • Buying from companies with ethically sourced materials

  • Avoiding products wrapped in plastic

  • Using reusable pads for periods

  • Using bamboo paper towels 

  • Not expediting shipping while buying online

 
 

Usability Testing

Dwindle Usability Report

Dwindle Usability Report

User Interface for Color Blind Individuals with Protanopia

User Interface for Color Blind Individuals with Protanopia

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Campaign Design

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Book Illustration